As DriveCentric databases grow, many dealers are sitting on tens of thousands of orphan leads made up of duplicates, test records, and leads with no valid contact info. Right now, cleaning this up requires opening records one-by-one — which makes proper CRM hygiene nearly impossible at scale. What would help: A Duplicate Cleanup dashboard (email + phone matching) Bulk, rule-based cleanup for: Duplicates No contact info Test / junk leads The ability to archive or suppress bad leads (not just delete) Permission-controlled deletion with an audit trail A simple data hygiene report (duplicate rate, orphan count, etc.) Why this matters: Cleaner reporting & more accurate close rates Better source ROI visibility Faster CRM performance Less compliance risk Massive time savings for managers This would be a huge value-add for stores with large databases and long DriveCentric history. 👍 If this would help your store too, please like or comment so it gets visibility.