When sending a text opt-in, it would be more effective to identify the specific department rather than using only the dealership name. For example, if a customer believes the message is from sales, they may ignore it or reply STOP because they’re not currently interested in purchasing a vehicle. However, if their vehicle is scheduled for service or detailing, they’re far more likely to opt in when they see the message is clearly from the Service or Detail Department. Similarly, customers who have ordered parts are much more inclined to reply YES if the message states it’s from the Parts Department, since they want updates on their order. When customers receive a generic opt-in request that appears to come from the dealership as a whole, many automatically assume it’s related to sales—even though we have multiple departments they may genuinely want communication from. Clearly identifying the department helps reduce confusion, increases opt-ins, and ensures customers receive the information they need.
