Department Specific Text opt In
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Robyn Van Buren
When sending a text opt-in, it would be more effective to identify the specific department rather than using only the dealership name. For example, if a customer believes the message is from sales, they may ignore it or reply STOP because they’re not currently interested in purchasing a vehicle. However, if their vehicle is scheduled for service or detailing, they’re far more likely to opt in when they see the message is clearly from the Service or Detail Department.
Similarly, customers who have ordered parts are much more inclined to reply YES if the message states it’s from the Parts Department, since they want updates on their order.
When customers receive a generic opt-in request that appears to come from the dealership as a whole, many automatically assume it’s related to sales—even though we have multiple departments they may genuinely want communication from. Clearly identifying the department helps reduce confusion, increases opt-ins, and ensures customers receive the information they need.
Shelby Parker
Great to hear your perspective, Robyn Van Buren! I have a few more questions for you:
- What specific departments should be included in the text opt-in messages?
- Are there any specific scenarios or triggers for sending department-specific opt-in messages?
- How should the department information be presented in the message to ensure clarity and effectiveness?
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Robyn Van Buren
Shelby Parker !. Parts, Sales, Service, Scheduling, Detail, Collision Center. So if I sent a text opt in it would be for scheduling but if "Cindy" sent a text opt in it would be for detail. 2. Customers are not text opting in because they assume it is sales and don't want to be bugged all the time. 3. This is what it is: Hello CUSTOMER NAME, this is ROB VAN BUREN with Lake Chevrolet GMC. May I communicate with you via text? Reply YES to confirm, or reply STOP at anytime to end. HELP for help. Msg freq varies. Msg & data rates may apply. BUT IF IT WAS DEPARTMENT SPECIFIC: Hello CUSTOMER NAME, this is ROB VAN BUREN with SCHEDULING AT Lake Chevrolet GMC. May I communicate with you via text? Reply YES to confirm, or reply STOP at anytime to end. HELP for help. Msg freq varies. Msg & data rates may apply.