One thing the competition has that I personally really like is the ability to us an "only if" in the business rules filters. Particularly, as it applies to prior contact. It would be nice to say, fire this touchpoint only if no customer inbound email, inbound text or phone conversation has occurred in the past XXX timeframe. As it stands, you have 2 choices, have the touchpoint never fire if there has ever been 2-way communication or fire regardless of if there has been conversation.