"As we shift to Meta's (Facebook) new AI-driven ad targeting ('Andromeda'), it is critical that our CRM has a bi-directional integration with Meta Ads Manager. The Request: Direct Lead Ingestion: Native ability to parse Facebook Instant Forms into ADF/XML without requiring a paid third-party tool like LeadsBridge. Conversions API (CAPI) Support: The ability to send 'Offline Events' (e.g., 'Sold', 'Appointment Set') back to Meta automatically. Why this matters: Without sending sales data back to Facebook, the ad algorithms cannot optimize for buyers, only clickers. We are currently forced to pay for middleware (LeadsBridge) or lose significant ad efficiency. This is becoming a standard feature in other automotive CRMs."