I second this. This is a much-needed feature, especially for a CRM of DriveCentric's caliber.

Traditional round robin works well in theory, but in reality, lead distribution is rarely meant to be equal across every salesperson. Factors like experience, availability, current workload, performance, and even onboarding all need to be considered.

Having the ability to assign weighted distribution ratios while still maintaining a round robin structure would give managers far more control without sacrificing fairness. For example, we may want seasoned reps to receive a higher percentage of leads while new hires ramp up, or temporarily adjust allocations based on staffing levels or performance.

I also think this should go one step further by allowing managers to configure for each individual rep. For example, a rep could be assigned 40% of the lead rotation but be capped at 5 leads per day or 100 leads per month. Once that cap is reached, the system would automatically redistribute the remaining leads to the next eligible rep based on the configured weighting. This would make it easy to account for vacations, part-time staff, onboarding, and varying workloads without requiring manual intervention.

This is something we've been struggling with as well. The current options of Round Robin, Shotgun, or Manual Assignment don't provide the flexibility needed for stores with higher lead volumes. Manual assignment simply isn't scalable.

A weighted round robin combined with configurable daily, weekly, and monthly lead caps would be a huge enhancement and would give dealerships the flexibility to distribute opportunities strategically while keeping the process fully automated. I think this would benefit a large number of DriveCentric customers.

Thanks for sharing this, Ryan Rico — really helpful context. I’ve passed this along to the team for review so we can assess the best way to support weighted lead rotation within round robin, and I’ll follow up if we need any additional details from your side.