We need price change emails and text messages!
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Amid Jones
Can we please add an email and text msg that sends out price changes!
Shelby Parker
Thanks for the suggestion, Amid Jones — totally hear you, price-change alerts via email/text would be a big help. To make sure we’re designing this the right way, can you share a bit more detail on: who should get notified when a vehicle’s price changes (e.g., leads tied to that vehicle, all active prospects, saved searches/watchlists)? What kinds of price changes should trigger it (any change vs only drops, over a certain $/%, MSRP vs sale price, etc.)? And what’s the main goal of the message—drive shoppers back to that specific vehicle, prompt a salesperson follow-up, or simply keep customers in the loop?
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Amid Jones
Shelby Parker it would be all active prospects and any price movements. We want to drive shoppers back to the vehicle and create more engagement. I want this to be a CTA if that makes sense...