Video Reporting: Video Opened
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Alyssia Wheat
Reporting: Video Report includes video clicks. A percentage and number of videos engaged/opened.
Shelby Parker
Thanks for posting this, Alyssia Wheat — really helpful call-out. To make sure we’re capturing the right “Video Opened/Engaged” metric in reporting, could you clarify a couple things: where are the videos being used in your flow (email, text, landing pages, etc.), and which of those placements should roll up into the report? Also, what should qualify as “engaged/opened” on your end (any click to play vs. a watch-time threshold or something else)? And lastly, how would you want the percentage computed—based on total delivered messages that included a video, unique recipients, total video sends, or another denominator?