Track success rate of Price Change emails
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Christi Price
I need a way to know which tool's price change emails are actually getting opened, since we now use three platforms that offer that. I don't want to inundate our customers, so I need to see the delivered/opened rate for price change emails in Drive. This metric is already tracked to some extent for templates, so seems like a pretty simple addition to the genius dashboard?
Shelby Parker
Thanks for raising this, Christi Price — totally hear you on wanting to avoid over-emailing customers while still understanding what’s working. This is really helpful context, and I’m sharing it with the team so we can review what it would take to surface delivered/open rates for price change emails in Drive (similar to what you’re seeing for templates). If you’re open to a quick follow-up: which three platforms are you sending from today, and are you mainly looking for opens/deliveries at the template level or per individual send?
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Christi Price
Shelby Parker Thanks for the response. I'm primarily looking for open/delivery success at the template level. That would tell me which platform is doing better at getting emails past customers' spam filters. We also use FullPath and have this function enabled there. Before I can turn it off in either place, I need to know which email domain has a better open rate for these specific emails. If something could be generated to show which customers did or didn't open them, that would be a nice bonus, but just an overall percentage of emails opened would suffice.