Open/Click Rates for Transactional Emails and Texts
gathering votes
T
Taylor Coggins
I'd like to be able to track the performance of my emails and text messages that are being sent out. The ability to see how many are sent, opened and clicked each day/week/month
A
Anastasia Roberts
We would like to have this ability as well. Being able to see the open rates of emails is important to measure effectiveness of timing of emails, subject lines, etc.
Drew Adler
gathering votes
J
Jacob Coleman
under review
J
Jacob Coleman
Hi Taylor! It's currently possible to track the performance of individual emails and texts! If you click on "Unreplied" in the sidebar > View All > Sent / Texts Sent, you'll get a list of all emails or texts sent in whatever time frame you set.
From there, you can add columns for "Opens" and "Clicks" to review the performance of each message. Does that accomplish what you're looking to do?
Shelby Parker
Hello Taylor Coggins! I have a few more questions for you:
- Would you like to track the performance of individual emails and text messages or aggregate data?
- Are there specific metrics, other than open and click rates, that you would like to track for your emails and text messages?
- Would you find it useful to have these performance metrics compared against industry benchmarks?
T
Taylor Coggins
Shelby Parker
1) I would like to be able to track the performance of individual emails and texts.
2) I'd like to be able to track open, click rate and responses. It'd also be nice if I could track the timing between sent and all of those
3) I think that would be helpful