No price drop alerts sent to customers created AFTER the price drop.
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Heather Williams
We changed the price of a vehicle on 11/11. On 11/17, a new customer visited the store and was looking at that vehicle. He took the vehicle home overnight and returned on 11/18 at 9:30 am. At 10:15 am on 11/18, the system sent the customer the price change email. That could have been a huge mess if the customer had not seen the price online before coming in, and we had given him the original price instead of the internet price. It would be beneficial if only customers with deals on the vehicle before the price change got the price drop alert. It would also be helpful if there were a way to make a slight delay for customers within a week or so of the price change. They could have agreed on numbers, and the deal just simply didn't get closed immediately for some reason. We don't want those customers getting the price change alert in the rare case that happens.
Shelby Parker
Hey Heather Williams, thanks for your feedback! I have a few more questions for you:
- What criteria should determine which customers receive price drop alerts?
- How long should the delay be for sending price alerts to recent customers?
- Are there specific scenarios where a price alert should not be sent at all?
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Heather Williams
Shelby Parker If the customer sends in a lead AFTER the price is changed, then they have already seen the price, they don't need an alert. Same with walkin customers. If the price changes AFTER the lead comes in, or customer visits the store, then the customer needs the alert. I would say a 3 day delay on walkins though.