R
Ryan Rico
TLDR:
Add the ability to create, edit, and fully embed custom HTML code directly within the DriveCentric email template builder. This feature should allow users to build responsive, branded, and dynamic email templates without relying on third-party tools.
Business Need
Our dealership relies heavily on email communication for lead response, follow-up sequences, lease retention, service-to-sales conversion, and equity campaigns. The current template limitations restrict layout control, branding consistency, tracking elements, and advanced formatting.
Allowing embedded HTML would:
• Improve brand consistency across all outbound communication
• Increase engagement through better design and structure
• Support responsive formatting for mobile devices
• Enable advanced personalization using dynamic fields
• Allow integration of tracking pixels and structured CTA layouts
Requested Capabilities
Full HTML Editor Mode
Provide a toggle option inside the email template builder that allows users to switch between standard editor mode and HTML code mode.
Custom Code Save and Reuse
Allow users to save custom HTML templates to a shared library for reuse across campaigns and automation workflows.
Dynamic Field Compatibility
Ensure all existing CRM merge fields and dynamic variables function inside custom HTML code.
Mobile Optimization Preview
Include desktop and mobile preview modes to validate responsiveness before deployment.
Safe Rendering Controls
Implement validation to prevent broken formatting while still allowing advanced code usage.
Expected Outcome
• Higher open-to-engagement conversion
• Increased appointment set rates from improved call-to-action visibility
• Stronger dealership branding
• Reduced dependency on external email platforms
Impact
This feature will directly enhance BDC performance, equity mining campaigns, lease-end outreach, and automated follow-up sequences. It gives advanced users more control while keeping the existing builder available for users who prefer simplicity.