Mining feature - vehicle search
under review
Dave Messick
I saw that this was brought up before but looked to be closed out. I too was mining some orphan customers because we had some new Chevy Trax come in. I was looking for all customers who, in the past, were interested in a Trax but there was no category on the mining tool to view vehicles of interest. Vehicle of interest year, make, model and trim categories would be amazing. It would also be beneficial to have the same options under Trade In. When people are looking for specific vehicles, we could reach out to see who, at some point, was interested in trading in that specific vehicle.
Michele McCoy
under review
Dave Messick, thank you for writing in. I believe you were Mining for customers, and not deals. If you mine for deals you will see the option to filter by vehicle information. Give that a try and let me know if that solves for what you are looking to accomplish.
Shelby Parker
Great to hear your perspective, Dave Messick! I have a few more questions for you:
- Can you provide examples of how you currently identify customers interested in specific vehicles without this feature?
- How frequently do you anticipate using the vehicle search feature for mining orphan customers?
- Are there any specific data points or filters you would find most useful when searching for vehicles of interest?