Mining Customers with a FordDirect Private Offer
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Trevor Johnson
When we mine customers with a FordDirect Private Offer it should only show customers who actively have a FordDirect Private Offer. Instead it shows anyone who has ever had a FordDirect Private Offer, regardless of if they currently have one or if they had one in the past. It entirely defeats the purpose of mining these customers. It does me no good to know a customer had a FordDirect Private Offer last year. I can't do anything with that information. How can I send an email blast to everyone who has a current offer if it's just including everyone who has ever had an offer? If I send an email blast to everyone it would be very misleading to the recipients that have no direct private offer.
Shelby Parker
Thanks for posting this, Trevor Johnson — and I totally hear you on how disruptive that is. If the mining list is pulling anyone who’s ever had a FordDirect Private Offer (instead of only customers with an active/current offer), that really undermines the workflow and could make an email blast misleading. I’ve shared this with the team so we can dig into what’s driving that behavior, and we’ll follow up if we need any additional details to help reproduce it.