Interest-Based Search in CRM
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Elmaz Hasanovic
A search feature in the CRM that allows sales reps to type in a vehicle’s brand, model, make, or year and instantly see a list of customers who have expressed interest in that specific type of vehicle. This makes it faster and easier to connect with the right leads, tailor communications, and match inventory with interested buyers.
Shelby Parker
Thanks for sharing this, Elmaz Hasanovic — really helpful perspective. An interest-based search like this could make it a lot faster for reps to match inventory to the right leads and tailor outreach. I’m looping this into our review/backlog with the team, and if we need any extra details (like how you’d want interest captured or filtered by make/model/year), I’ll follow up.