Problem:
The source data exists in DriveCentric but is left out of the SFTP export. Dealers and their agencies can’t connect sold units to the channel that produced them without manual pulls, so paid media budgets get set on lead volume instead of sales.
Impact:
Del Amo Motorsports Group runs paid media across multiple rooftops. Without source on sold deals, it can’t calculate cost per sold unit or reallocate spend by channel. Competing CRMs offer source-to-sale reporting as a standard feature.
Ask:
Make these fields selectable in the SFTP export configuration, the same way columns can be chosen in Mine Deals.