R
Randy James
Problem:
The source data exists in DriveCentric but is left out of the SFTP export. Dealers and their agencies can’t connect sold units to the channel that produced them without manual pulls, so paid media budgets get set on lead volume instead of sales.
Impact:
Del Amo Motorsports Group runs paid media across multiple rooftops. Without source on sold deals, it can’t calculate cost per sold unit or reallocate spend by channel. Competing CRMs offer source-to-sale reporting as a standard feature.
Ask:
Make these fields selectable in the SFTP export configuration, the same way columns can be chosen in Mine Deals.
Feature requests go through DriveCentric’s public voting board. DealerRefresh users push each other to upvote requests there, so after you submit, have Ersin and each DAMG store login upvote it. One request with no votes will sit.
Other ways to get the data
Mine Deals manual export (try this first). Inside DriveCentric, go to Mining, then Mine Deals, and filter by Sold Date. You can pick the columns and download a CSV. That’s the method Clarivoy, the attribution vendor, has dealers use (setup steps). Check whether Lead Source appears in the column picker. If it does, the SFTP restriction stops mattering: have someone at each store pull it monthly. They’ll need export permissions.
Match sold deals to your own lead records (most reliable). You already know the source of every lead you send. Keep that in GHL, then match the DriveCentric sold export to it by phone and email. You don’t need source from DriveCentric at all, only who bought. This is closed-loop attribution you control.
Add source to every lead at ingest. DriveCentric takes leads in ADF/XML, the standard dealer lead format, which carries a provider ID and name field (LeadsBridge docs). Fill that in, plus the campaign, on every lead you route in, so source sticks to the record. Good for future leads, and it makes #1 cleaner.
Partner API. It exists, but you have to apply: an intake form, a call, and a signed data agreement before they release any documentation (Supergood summary). It’s slow, but it’s the legitimate way to automate. DAMG would need to sponsor the request.
Third-party vendors. Clarivoy and SourceLoop sell source-to-sold attribution. Supergood offers a reverse-engineered DriveCentric API, which likely violates DriveCentric’s terms of service, so I wouldn’t put a client on it.
My call: #1 plus #2 gets you cost per sold unit this month. File the feature request and the API application alongside it to apply pressure, not because you’ll be waiting on them.
Sources:
Clarivoy: DriveCentric Sales Data Export
DealerRefresh: DriveCentric Feature Requests
LeadsBridge: DriveCentric Integration
Supergood: DriveCentric API Report Card