EMAIL CAPTURE %
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Bobby Ljubich
IN THE REPORTS UNDER SHOWROOM/ADVANCED FOR EMAIL CAPTURE %, WHY DOES IT SHOW THAT THERE IS NO EMAIL ON CERTAIN CUSTOMERS WHEN IN FACT THE EMAIL IS IN THE PROFILE? IS IT BECAUSE IT WASN'T CAPTURED AT INTITIAL ENTRY?
Shelby Parker
Thanks for flagging this, Bobby Ljubich — I can see why that’d be confusing. Just to make sure we’re looking at the right thing in the Email Capture % report: are the customers showing “no email” ones where the email was added after the profile/customer record was first created, or do you see it even when an email was there from the start? Also, what would you expect this metric to represent — whether an email exists on the profile today vs. whether it was captured at the initial entry point? And lastly, does it happen for every customer whose email was added later, or only certain ones?
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Bobby Ljubich
Shelby Parker yes, we have customers that have emails in the system, but doesn't show in the email capture %. Its throwing the % off. Don't know how to edit the system. I would believe the system can detect an email whether it was entered in the system the day of visit or (for example) from 6 years ago and they are back to buy another car with the same email. Very frustrating.