Looking at Day 2 Follow-Up on Unsold in reports as an example, I think your Reporting Product Owner is looking at this through the lens of literal "Day 2" whereas they should be looking at if the report answers the question of "did we reach out to the customer the next day as a business". We are closed Sunday so even the customer's expectation wouldn't include follow-up from the store on Sunday. They would expect something Monday, or the next day the business is open. The purpose of the report is to hold stores accountable to the follow-up on unsold customers. If the stores followed up with all of the shoppers that didn't buy on the next business day, the report would reflect a 85% outcome or worse since Saturday is the largest visit day. We then apply a "hey guys you need to be at 85% or better on Day 2 follow-up" just to be at 100%. When we start applying Goals that are working around system shortfalls, then reporting loses a bit of its command and confidence. In my opinion. I can tell the teams "get to 85%" and I know our COO and CEO will say "they should be at 100%" and then we'll explain the "yeah but" of the issues in the reports ability to figure in closed days.