DealerRater Review Integration on Customer Cards
A
Adam Safford
Request: Add a feature to the customer card that allows us to denote whether the customer has left a review on DealerRater, along with the star rating they provided (1-5 stars).
Reasoning:
- A 1-star review customer may require a different approach than a 5-star review customer, helping to tailor interactions appropriately.
- Knowing a customer's sentiment toward us allows for better relationship management and more strategic follow-up.
- This would provide quick visibility on customer feedback without needing to search externally, improving efficiency in communication.
Implementation Suggestion:
- A designated field on the customer card displaying the DealerRater review status (e.g., "Reviewed: ★★★★☆").
- Possible color-coded indicators for quick reference (e.g., red for 1-star, green for 5-star).
- A link to the full review, if available.
Shelby Parker
Thank you for posting, Adam Safford! I have a few more questions for you:
- What specific information from DealerRater reviews would be most valuable to display on the customer card?
- How frequently do you anticipate needing updates or synchronization with DealerRater data?
- Are there any privacy or data security concerns we should be aware of when integrating DealerRater reviews?
A
Adam Safford
Shelby Parker
- Most Valuable Information to Display on the Customer Card:
The key details that would be helpful to see at a glance include:
- Star rating (1-5 stars) – a quick snapshot of customer sentiment.
- Review date – so we know how recent their feedback is.
- Review content summary – a brief snippet of their actual review to provide additional context.
- Response status – whether the dealership has replied to their review.
- A link to the full review – for quick access if more details are needed.
These elements would allow for better customer engagement and strategic follow-ups, ensuring interactions are tailored appropriately.
- Frequency of Updates/Synchronization with DealerRater Data:
Ideally, data should update daily to ensure we always have the most accurate feedback available. Since sentiment can change over time, having real-time or daily synchronization would allow the team to quickly address concerns or capitalize on positive experiences.
If daily syncing isn't feasible, a weekly update would still provide value while ensuring reviews don't become outdated before action is taken.
- Privacy & Data Security Considerations:
DealerRater's Terms of Use explicitly prohibit web crawlers, meaning scraping their site for customer reviews would likely violate their policies. However, an API integration could be a viable alternative if DealerRater offers one, allowing for seamless and compliant data transfer.
A deeper dive into their legal framework, terms of use, and privacy policy would be necessary to ensure compliance. Specifically, it would be important to confirm:
- Data access permissions – Does DealerRater allow dealerships to pull review data via an API?
- Customer consent – Would customers need to opt in for their reviews to be used internally?
- Usage limitations – Are there restrictions on how review data can be stored or displayed within a CRM?
EDIT; WE DON'T NEED THE REVIEW ITSELF OR ANY SCRAPING, AS MUCH AS WE NEED TO PUT A STAR RATING. ID BE HAPPY TO JUST MANUALLY PUT A STAR RATING IF ALL ELSE FAILS.
F
Frankie Candido
This is a great idea! Please add this.