Customize Text Opt-In (UPVOTE THIS!) | Voters

Customize Text Opt-In (UPVOTE THIS!)

Mike Phillips

We would like to be able to customize portions of the TEXT OPT IN.
While there are specific guidelines to stay TCPA compliant for texting. The default opt-in is poorly written (IMO) and not designed to steer people to a YES response.
I understand to be TCPA-compliant, you must clearly identify your business, ask for permission to text, require an explicit opt-in (like replying YES), and include STOP/HELP instructions plus disclosures that message frequency varies and message/data rates may apply.  
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Here is a suggestion I want use for our stores:
<Customer>, this is <Salesperson> from McCloskey Motors 👋
I’m reaching out to help with your vehicle search.
Is it ok to text you here with updates and options?
👉 Reply YES to confirm
Reply STOP anytime to unsubscribe. HELP for help.
Msg frequency varies. Msg & data rates may apply.
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DriveCentric could hard-code a requirement for:
<business name> as well as 
"👉 Reply YES to confirm
Reply STOP anytime to unsubscribe. HELP for help.
Msg frequency varies. Msg & data rates may apply."
And then allow Dealers to customize ... say UP TO 160 characters at the front... (mine above is 158)
PLEASE, help so we can fix this.

Matt Bigelow

Customer that Immediately Opted Out, for reasons. I left my work Cell # in follow up with videos and email and they didnt call me... they texted. My emails are proffesional but also warm and personalized with context to what the lead came in on. Marketing research says that texting is the number one used and efficient way that contact is established, yet is probably our biggest obstacle when dealing with fresh leads.

Let us add a small line to our opt in texts to add more context and sound more approachable, OR part of the auto opt in message add context like the vehicle they were inquiring on or which website said that we should reach out to them so we seem less like spam texts.

Shelby Parker

Great to hear your perspective, Mike Phillips! I have a few more questions for you:

What specific elements of the current default opt-in message do you find poorly written or ineffective?
Are there any additional compliance requirements or guidelines specific to your dealership that we should consider when allowing customization?
How frequently do you anticipate needing to update or change the customized portion of the opt-in message?

Mike Phillips

Shelby Parker sure thing.

The front end. As mentioned - it misses the WHY.

By adding - I’m reaching out to help with your vehicle search.

Is it ok to text you here with updates and options?

The text becomes more direct, personal and engaging.

By adding the emoji (👉 ) you are guiding the customer which option is the "right" one - or at least the one we want.

No, the layout meet all current federal TCPA guidelines.
I suggest it should only be changed at the highest admin level. Once? Maybe once a year? Or if TCPA guidelines change. (It would not be common)

*** Maybe consider one opt-in directed at sales (above) and allow one for service business.

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