Customer Exclusions - Previous outreach
R
Rebekah Bean
When building an AIM campaign, the projected audience size should already exclude customers who have recently been included in another AIM campaign. Currently, the audience builder may show 2,000 eligible customers, but once the campaign launches, that number drops to 1,000 because half of those customers are removed due to prior outreach from a different campaign.
Ideally, AIM should account for this suppression during the audience-building process. If 1,000 customers are already excluded because of recent communication in another campaign, AIM should automatically replace them with the next 1,000 customers who meet the campaign criteria and have not received recent outreach. This would provide a more accurate audience estimate upfront and maximize the intended reach of each campaign.
Shelby Parker
Thanks for flagging this, Rebekah Bean — really helpful context. Totally hear you on how confusing it is to see ~2,000 eligible in the builder and then have it drop at launch due to suppression from recent outreach in other AIM campaigns. I’m sharing this with the team so we can review how suppression is applied during audience building (and whether we can better backfill with the next eligible customers to keep the projected size accurate). If we need any additional details on your setup or a specific example campaign to validate against, I’ll follow up.