I’d like to request the ability for dealers and designated buyers to customize the verbiage of automated text messages in DriveCentric.
Currently, the default texts are too generic and don’t always create urgency or build trust with customers. If we could edit the wording, we could:
Add key details like same-day payment, 15–30 minute process, and a short checklist of documents so customers feel prepared.
Use language that matches our dealership’s tone — more personable and approachable, instead of sounding automated.
Test different message styles to see what gets the highest customer response rates.
For example, instead of a generic “Are you still interested in selling your car?”, a customized message could be:
“Hi [Name], this is Christian at Century Auto Group. We can usually meet or beat Kelley Blue Book’s offer and pay you the same day. The whole process takes about 30 minutes. Want to stop by today or this week?”
This small feature would give us another way to entice customers to say yes, improve engagement, and ultimately increase DriveCentric’s effectiveness as a CRM.