Ability to quickly find customers that use our service department but did not purchase their vehicle at our dealership
J
Justin Thomas
Ability to quickly find customers that use our service department but did not purchase their vehicle at our dealership
Shelby Parker
Thanks for raising this, Justin Thomas — totally hear the value in being able to segment these service-only customers quickly. To make sure we’re solving the right problem, can I clarify a couple things: what’s the primary goal for pulling this list (conquest outreach, targeted marketing, reporting/measurement, etc.)? And in your process, how do you determine “didn’t purchase at our dealership” — is that simply no matching sales deal in your CRM, or are you looking at the vehicle’s selling dealer being different/unknown? Lastly, should this include all historical service customers, or are you thinking within a specific timeframe (like the last 6–12 months)?