We need to be able to add creative to our AIM campaigns. Not only will in reenforce the message of the campaign, but it will increase engagement as well.

Click-through rates are up to 42% higher when emails include relevant visuals or well-designed creative compared to plain-text emails.

GIFs: Increase click rate by 26% on average

Personalized images or dynamic content: Increase conversions by up to 29%.

Video thumbnails: Boost click-through by up to 65%, even if the actual video plays on a landing page.