Prior to the implementation of AIM, we utilized Conversica as our primary outbound communication tool. Conversica enabled the use of monthly GM manifest lists—an essential dataset provided to dealerships—to create targeted, custom campaigns. The platform allowed for significant flexibility, supporting both large-scale uploads of thousands of records for broad campaigns as well as smaller, more targeted lists when a boutique approach was required.

Conversica offered standardized base templates with the ability to apply limited customization at the individual client level. Campaign data was uploaded via CSV files, and in cases where opt-out information was not included, I was required to formally assume ownership and liability to receive approval for campaign launch. This process ensured compliance while maintaining operational efficiency.

The tool was intuitive and included a built-in 90-minute delay prior to campaign launch, allowing time to identify and correct potential errors. Additionally, Conversica optimized email and text deliverability while protecting sender reputation. Messages were deployed simultaneously and rapidly, enabling immediate inbound responses. This allowed human team members to seamlessly take over warm conversations and effectively guide prospects through next steps.

Currently, our Berger GM manifest lists remain largely unused due to AIM’s lack of upload functionality and its staggered communication approach, which distributes outreach over several days or weeks. Introducing robust upload capabilities and similar campaign controls within the CRM would represent a significant enhancement and would be a transformative improvement for DriveCentric power users.